Beckmann: Back to School Campaign

For their back to school campaign, Beckmann needed a family that felt real on camera. We cast real parents, real siblings, and a cousin who already had that easy, built-in chemistry.
The result: a smooth shoot day and footage that feels like a genuine morning.

A family gathered around a kitchen counter preparing food. A man is holding a purple backpack, a woman is smiling and holding bread, and three children are present, with two looking at the woman and one looking at the man. There are lunch boxes and f
A woman is kneeling on the ground, holding hands with a young boy standing in front of her. Two girls with backpacks and a man are standing nearby, smiling and looking at the boy and woman. It appears to be a family outside on a sunny day.
A young girl with long, wavy hair smiling as she places a blue backpack on a luggage conveyor belt at an airport or train station.
Two children sitting at a table outdoors, smiling and holding water bottles with cartoon characters, with lunch boxes on the table containing sandwiches, celery sticks, and strawberries.
Children sitting at a table with lunch boxes, sandwiches, water bottles, and backpacks, socializing outdoors.
A young girl with dark hair, wearing a beige headband and a light blue shirt, smiling while holding a plastic bottle with a purple lid.
A woman with dark hair wearing a blue and white striped polo shirt and a gold bracelet, and a young girl with dark hair, bangs, and a beige headband, wearing a light blue top, are sitting close together with their heads bowed down, looking at a purpl
A woman receiving a manicure from a nail technician in a salon. The woman has shoulder-length brown hair with a beige headband, and is wearing a light blue shirt and khaki shorts. The technician, also with brown hair, is holding a tray of nail polish
A man and a young girl sitting at a black table, with the girl drawing with colored pencils. On the table, there is a blue backpack with a unicorn design and a set of colored markers, with their reflection visible on the glossy black surface.
A person holding an open blue backpack filled with books and folders, with a space-themed design on the front. The person is wearing a white shirt with rolled-up sleeves and a gold ring on their finger.
A young boy with a backpack smiling and holding hands with a woman, outdoors on a sunny day with trees in the background.
Three children walking with backpacks along a sidewalk near a building with brick walls and large windows, greenery in the background.
A young girl in a white dress and purple backpack smiling as an adult adjusts her straps, outdoors near a brick building with trees.
A woman with a backpack smiling and talking to a young boy in a park, both appearing cheerful.
Four children walking towards a school entrance, carrying backpacks, with a girl waving to another girl, surrounded by greenery.
Two children, a boy and a girl, walking on a sidewalk near a tennis court carrying tennis rackets and backpacks, with trees and a clear blue sky in the background.

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