Best Cities in Florida for Kids & Family Casting: Miami, Orlando, Tampa & Palm Beach (Yes, We're Putting It on the Map)
By the FAM | Florida Family & Kids Casting Experts
Florida is one of the most active states in the country for kids and family modeling and casting — and if you're a parent wondering where the best opportunities are for your child or your whole family, you've come to the right place. With major production hubs, national brand shoots, theme park campaigns, and a booming lifestyle content market, Florida offers more casting opportunities for children and families than most parents realize.
In this guide, we're breaking down the four biggest markets in Florida for kids and family casting in 2026. We're starting with Palm Beach County — our home, and honestly one of the most underrated casting markets in the entire state — before covering Miami, Orlando, and Tampa.
And yes, we know Palm Beach County doesn't always get mentioned in the same breath as those other cities. That changes today.
Palm Beach County: Florida's Best-Kept Secret in Kids & Family Casting
Best for: Lifestyle and luxury brand shoots, wellness campaigns, family outdoor content, upscale retail, South Florida overflow productions
Let's start here, because this is where we live, where we work, and where we see untapped potential every single day.
Most parents in Palm Beach County don't realize it, but they are sitting in one of Florida's most promising — and most underserved — kids and family casting markets. West Palm Beach, Boca Raton, Delray Beach, Jupiter, Lake Worth, and the surrounding areas offer a unique combination of stunning locations, affluent brand associations, a deeply multicultural community, and a growing production presence that puts local children and families in a genuinely strong position.
Here's something most families don't know: as a casting agency based right here in Palm Beach County, we sit in a remarkably central position within Florida's casting landscape. Projects from Miami filter north to us. Productions out of Orlando reach south. And increasingly, brands are discovering Palm Beach County itself as a shoot destination — drawn by the pristine beaches, the luxury resort aesthetic of Palm Beach island, the lush outdoor settings, and the fact that it's more accessible and less congested than South Beach.
What that means for your family is this: working with a local Palm Beach County casting agency doesn't limit you to local opportunities. It connects you to the full pipeline. Our talent regularly books shoots in Miami, gets considered for Orlando productions, and is submitted to national campaigns — all while being positioned first for the very real and growing local market right here at home.
Because our focus is on kids and family casting specifically, we understand the full picture — what brands want from a family unit, how to submit families together for the best shot at booking, and how to match the right family to the right project whether that shoot is in Boca Raton, Miami Beach, or Central Florida.
Types of opportunities in Palm Beach County:
Luxury and lifestyle brand shoots drawn to the area's upscale aesthetic — Palm Beach's Worth Avenue, waterfront estates, and resort properties are premium backdrops for high-end family and kids campaigns
Wellness, beauty, and health brand content that thrives in the area's clean, coastal, outdoor settings — perfect for family lifestyle shoots
Overflow and alternative-location productions from Miami that regularly look just up the coast for different backdrops or a more relaxed production environment
South Florida regional campaigns that cover Palm Beach, Broward, and Miami-Dade counties in a single casting net — meaning local families get submitted across all three markets
The Palm Beach Film Commission actively supports and attracts productions to the county, making it an increasingly legitimate filming destination
Commercial shoots for regional and national brands seeking that upscale, sunny South Florida look without the South Beach price tag
Family content for parenting, children's lifestyle, and baby brands that want natural, relatable settings
Who thrives here: Families of all backgrounds do well in Palm Beach County. Children who have a natural, outdoorsy quality — comfortable on a beach, by a pool, or in an outdoor lifestyle setting — are particularly well suited to this market. But the county's growing multicultural population mirrors South Florida broadly, meaning diverse family talent is increasingly sought after for local and regional campaigns. There is genuinely something here for every look, every background, and every age group.
The local market is stronger than you think: Palm Beach County has a real, active local casting scene that many families overlook because they assume they need to go to Miami to find work. Commercial shoots for South Florida businesses, lifestyle content for wellness and beauty brands, regional advertising campaigns, and editorial projects all happen regularly right here in the county. Your family doesn't have to travel to get started — and once you're registered locally, the doors to the broader Florida market open naturally from there.
Palm Beach County casting tip: Because this market is less saturated than Miami, families and children here have a real opportunity to stand out, build experience, and develop strong portfolios without facing the intense competition of the larger markets. This is a genuine advantage — especially for families who are new to the industry and want to ease in at the right pace.
Miami: Florida's Fashion & Commercial Powerhouse
Best for: Fashion modeling, commercial campaigns, luxury brands, multicultural family representation, lifestyle shoots
Miami is the undisputed center of gravity for kids and family casting in Florida. It is the most internationally connected city in the state, functioning as a genuine fashion capital that draws brands and productions seeking world-class beach backdrops, high-energy urban locations, and one of the most diverse family talent pools in the country.
For Palm Beach County families, Miami is also very much within reach. It's a straightforward drive down I-95, and many of our clients based in West Palm Beach, Boca Raton, and Delray Beach regularly book Miami shoots without any issue.
Types of opportunities in Miami:
National commercial campaigns for brands like Nike, TJ Maxx, Baby Dove, and Dr. Martens actively cast local South Florida child and family talent
High-fashion editorial and catalog shoots for brands including Ralph Lauren, Calvin Klein, Zara Kids, H&M, and Carter's — many of which specifically seek diverse family groupings
Lifestyle and swimwear campaigns for families that benefit from South Beach and the broader Miami backdrop
Real family casting calls for major laundry, baby, and household brands that want authentic family chemistry on camera
Film and TV productions, including independent films and streaming content shooting across Miami-Dade and Broward
Runway and fashion shows, including Miami Swim Week, which draws international attention and frequently features child models alongside adult talent
Shoot frequency: Miami has the highest shoot frequency of any Florida market. Casting calls for children and families are posted virtually every week throughout the year, with the South Florida production calendar running year-round.
Who does well in Miami: Multicultural families of all structures and backgrounds thrive here. Miami's Latin, Caribbean, Afro-Caribbean, and international communities align perfectly with what national brands want for authentic diverse family representation. Families with natural chemistry — where kids and parents interact genuinely and comfortably on camera — are exactly what Miami productions are looking for in 2026.
Miami casting tip: Because Miami is competitive, having a current family portfolio with strong lifestyle shots — beach settings, natural light, candid family moments — gives you a significant edge. Submitting through a registered agency rather than independently also dramatically increases the chances of being seen by the right casting directors.
Orlando: Disney's Backyard — Theme Park & Family Entertainment Capital
Best for: Theme park campaigns, Disney and Universal productions, family entertainment content, acting roles for children
No city in Florida offers the same unique casting landscape as Orlando. With Walt Disney World and Universal Orlando Resort both headquartered here, Orlando is a constant source of high-profile, well-paying casting opportunities specifically designed for children and families — and the pay rates reflect the prestige of the brands behind the campaigns.
Orlando is roughly a two-hour drive from Palm Beach County, and for the right project — particularly Disney or Universal campaigns — it is absolutely worth the trip.
Types of opportunities in Orlando:
Disney World commercial campaigns run throughout the year — recent calls have included the "Infinite Summer" campaign seeking hero children, with session fees of $750 plus buyout usage, as well as Disney's Grand Floridian Resort shoot seeking real multi-generational families at $2,500 per person
Disney resort lifestyle shoots actively seek real families of all backgrounds — including specifically diverse families such as Brazilian, Asian, and Pan-Asian family groups — for authentic campaign content
Universal Orlando auditions for character performers, entertainment roles, and branded content
Orlando Family Stage holds regular paid auditions for children 10 and older for its season productions
Film and TV productions increasingly use Central Florida as a shooting location, with a growing independent film scene
Family content for the area's many theme park adjacent brands — hotels, travel companies, and family entertainment businesses
Shoot frequency: Orlando's shoot calendar is driven heavily by Disney and Universal's year-round marketing cycles, meaning there are consistent, recurring opportunities particularly around summer campaigns, holiday seasons, and new attraction launches. For families with children who love performing and being on camera, Orlando offers a reliable pipeline of work.
Who does well in Orlando: Children who are expressive, confident, and at ease speaking or performing on camera are especially well suited to Orlando. Disney in particular seeks children who are naturally joyful and energetic without appearing coached or stiff. Families of all backgrounds are actively recruited — Disney regularly casts diverse, multicultural family groups for specific campaigns and has an ongoing need for real families with authentic chemistry.
Orlando casting tip: If your child has any performing arts background — dance, singing, theater, or on-camera experience — Orlando is the market where it gives the biggest advantage. The entertainment-focused casting landscape rewards versatile, performance-ready young talent. That said, even families with no experience are regularly cast for lifestyle and resort shoots where naturalness matters more than polish.
Tampa: Florida's Growing Commercial & Family Lifestyle Market
Best for: Commercial shoots, family lifestyle content, retail brands, children's theater, regional campaigns
Tampa is Florida's third-largest city and a steadily growing casting market for kids and families. While it doesn't yet match the sheer volume of Miami or the entertainment pull of Orlando, Tampa offers a solid and accessible commercial and lifestyle casting scene that is particularly well suited for families who want a lower-pressure entry point into the industry.
For Palm Beach County families, Tampa is on the other side of the state — but worth knowing about, particularly for national campaigns that are scouting across multiple Florida markets simultaneously.
Types of opportunities in Tampa:
Regional and national commercial shoots for retail brands, lifestyle products, and local businesses with an active production calendar
Family lifestyle content shoots — Tampa's mix of waterfront settings, suburban neighborhoods, and urban backdrops make it genuinely versatile for brands wanting a different side of Florida
Children's theater productions with several active youth-focused companies in the Tampa Bay area offering paid roles
Pageant and runway events, including fashion shows through Tampa's growing event calendar
Product and e-commerce shoots for brands seeking relatable, everyday family talent
Family-focused shoots for healthcare, insurance, and financial brands that want warm, approachable family imagery
Shoot frequency: Tampa has a moderate shoot frequency compared to Miami and Orlando. Casting calls are more spread out, but the market is growing steadily and competition is lower — which creates real opportunity for newer talent.
Who does well in Tampa: Tampa is an excellent market for families who are just beginning their casting journey. The lower competition level means children and families can get real experience on set, build out a strong portfolio, and develop their confidence without the intense pressure of the larger markets. Families with a warm, everyday, relatable quality do particularly well in Tampa's lifestyle-focused casting environment.
Tampa casting tip: Because Tampa productions strongly prefer local talent to avoid travel costs, being in the Tampa Bay area is a genuine competitive advantage for local families. For Palm Beach County families, the best way to access Tampa opportunities is through a statewide agency that actively covers multiple Florida markets — which is exactly how we operate.
How the Four Markets Compare at a Glance
Volume of casting calls: Palm Beach County → Growing fast | Miami → Highest | Orlando → High (entertainment-focused) | Tampa → Moderate
Best for families:
Palm Beach County: Lifestyle, luxury, wellness, outdoor family content — plus access to all other Florida markets
Miami: Fashion, commercial, multicultural family campaigns, high-frequency bookings
Orlando: Theme park, entertainment, Disney and Universal family productions
Tampa: Commercial, lifestyle, regional campaigns, great entry-level market
Competition level: Miami → Highest | Orlando → High | Tampa → Moderate | Palm Beach County → Lower (major advantage for families getting started)
Travel from Palm Beach County:
Miami: Easy day trip south on I-95
Orlando: About 2 hours west — worth it for the right opportunity
Tampa: Across the state — accessible through statewide agency coverage
The Palm Beach County Advantage: Central, Connected, and Local
We want to be clear about something, because we think it matters for families making decisions about who to work with.
Being based in Palm Beach County is not a limitation — it's genuinely an advantage.
We are centrally positioned between Florida's two biggest casting markets. Projects from Miami come to us. Productions from Orlando reach out. National campaigns that are casting across South Florida include us in the mix. And because our specific focus is kids and family casting, we understand exactly what brands are looking for from a family unit — the chemistry, the diversity, the authenticity — and we know how to position your family to book.
At the same time, the local Palm Beach County market is real, active, and growing. Families who work with us aren't sitting on a waiting list hoping for a Miami shoot. They're being submitted to local lifestyle shoots, regional campaigns, South Florida commercial productions, and national brand opportunities — all at once, all from right here at home.
Palm Beach County is on the map. And your family can be too.
Ready to submit your child or family?
We represent kids and families of all backgrounds, all ages, and all experience levels across Palm Beach County and the broader South Florida market. No professional photos required. No experience necessary. Just you, exactly as you are.
